![]() Can Hammer stand up against BoAt? We will compare Hammer vs Boat with each category of their products to see which is better. Since Amana Gupta bought out some shares in the Hammer and invested 1 crore in it, maybe BoAt’s founder was scared of the massive growth it was seeing from its competitor. Hammer may not be the top wearable and audio brand, but it is climbing fast. Manufacturing operations around Manesar and Panipat contribute 20% of total output, with the remainder coming from Germany, Taiwan, Estonia, and Vietnam. Product research and development are done in-house, while production occurs in India and elsewhere. As a result, Rohit emphasises Hammer as an athletic brand rather than one that sells technology. ![]() Through brand positioning, Hammer is attempting to differentiate itself from competitors like JBL, boAt, Noise, Apple, and Realme. Hammer’s items are priced from Rs 999 and Rs 3,999. However, it quickly simplified its products. Hammer began with audio equipment of many types: earbuds, headphones, home audio devices, and so forth. It has doubled its turnover in just a couple of years. ![]() Hammer was incepted in 2019 by Rohi Nandwani. Hammer is India’s first Athleisure tech brand that manufactures high-quality TWS audio devices and fitness bands. They are the top brand in the smartwatch with the highest market share as of 2021. Dubbed as the number 1 wearable brand in India by the IDC India Monthly Wearable device tracker. They have a huge variety of headphones, earphones, and speakers in all the price categories serving a wide audience. Keeping that in mind, they quickly became a favourite brand for many. They were also the first in the Indian market to offer budget-value audio devices like neckbands, portable speakers, and wireless earphones.Īman Gupta and Sameer founded the boAt in 2014, who realised a huge market in India where people needed affordable, quality audio products. The boAt is a well-known Sound brand that started by offering quality cables for charging and data transfer and slowly transitioned into other electronic products.
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